Creating a successful business is not about modeling others. I know I know, everyone says the path to success is found in finding someone who has done what you want to do and copying their steps. Well I have news for you, it doesn’t work that way. Anyone sharing this advice may have picked up clues from others but if they’re successful I guarantee they’ve got a business that’s unique to them. Their business is not a carbon copy of someone else’s.
The truth is success is found when you stop following others and embrace the concept of leading. Clients hire strong, confident mentors they believe in. That requires knowing who you are and what you do better than anyone else, and that’s hard to own if you’re copying someone else.
Modeling is following in its purest form.
Your job as a service-based business entrepreneur—a coach, consultant, author, expert or any other professional who sells your knowledge and expertise in the form of products and services—is to carve out a niche doing what only you can do. Yes, your services may resemble other people’s services but I guarantee there’s a way to offer and package them so they’re totally unique and set you apart from the crowd.
It’s all in how you design your business, package your services, and brand yourself.
I call this business styling and it’s my specialty. Business styling can be applied to existing businesses that are under-performing (symptoms include not enough clients, profit, or enjoyment) or to business ideas that haven’t yet been planted. In either case, the result is a business that truly fits you and is more fulfilling, more enjoyable, and more profitable.
To learn more or to schedule a complimentary consultation to discuss how I can help you style, or restyle your business, brand, or marketing, please click here.
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