Apparently I’m A Slasher

I haven’t been shy about sharing I’ve been in a career and life transition for a while now. Feeling pretty clear it’s time to move on from my current business as a marketing coach and consultant, and into something else. The challenge has been, not knowing exactly what I want to do next.

The other challenge has been letting go of my label.

The label I’ve identified with for the past 30 years: the fact I’m a marketer. That label has evolved over the years, from marketer to marketing consultant, to marketing coach, to marketing teacher, and eventually to my brand name, The Business Stylist®. But the common thread has been I help people market.

Last month I updated my About page bio sharing the reason I think it’s been so difficult to let go of this label. I realized I’ve been so steeped in branding that I wasn’t comfortable not having a clearly defined, singularly focused brand identity. My brand has always represented the one thing I and my business stood for. Heck, that’s what I teach my clients. You want to be known for ONE thing!

In my marketing business, branding myself was essential to my success.

I have no doubt about that whatsoever. However, as I move into this new phase of my life, where I’m less focused on selling a service, and more interested in diving into WHO I am and what I want to spend the coming years doing, I’m finding I must relinquish my business branding mentality.

In struggling to define myself and what I do, I’ve found I can’t pick just one thing.

Thus, the reason my title on my website now reads: Author. Blogger. Teacher.

I’m all those things, and quite frankly, more.

So, I was excited to read in The Encore Career Handbook that as a boomer in midlife embarking on a second career, a.k.a. encore career, I’m not alone. In fact there’s a title for those of us embracing this multifaceted life and career…

Slashers!

As in Author/(slash)Blogger/(slash)Teacher.

Marci Alboher, journalist/author/speaker coined the phrase “slasher” in her book One Person/Multiple Careers: The Original Guide to the Slash “/” Career. The book popularized the term “slasher” referring to people who can’t answer “What do you do?” with a single word or phrase.

What do you know? That’s me!

I’ve been struggling for the past year or so to answer that question. Yes, I still run my online marketing academy, but I’m also blogging about midlife and writing a book (two actually) on topics that have nothing to do with marketing. And, spending a lot of time doing volunteer pet-provided therapy work and serving on the board of Love on a Leash. So much more than just marketing, or being a teacher, or even running an online business!

So yes, I was excited to read that not only am I not alone in wanting to pursue multiple avenues, but there’s actually a title for it!

I’m excited to be a Slasher and to see where all the different paths lead!

About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

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