When you decide to start your own business there’s certainly no shortage of opinions telling you the best way to be successful.
The personal development industry was an $11 billion dollar industry the last time it was measured (in 2008) and was projected to grow by 6% annually at least through 2012. That’s a lot of advice!
Don’t get me wrong I have nothing against advice.
When you set out to do something you’ve never done before, it’s a good idea to do a little research first.
I remember years ago when I decided to run my first marathon. While I was already a distance runner I knew embarking on a 26.2-mile race was brand new territory and would require different training.
You may not be running a marathon but if you’ve spent your career working for someone else, and then decide to open your own business, it’s pretty much the same thing. You may be good at what you do, but owning your own business is a whole new ball game. And yes, there are a few things you’re going to need to learn to help make sure you’re successful at it.
The key is to focus on learning the basic skills you’re going to need to get your business up and running, and not lose yourself in the process.
It’s easy to get caught up in all the “success systems” and “proven blueprints” and believe they are the magic bullet. They aren’t.
They might be a good tactic you can incorporate into your business, once you have it squarely set on a strong foundation, but they’re not a business in and of themselves.
Think of them as accessories to jazz-up the perfect outfit. They may make it better, but they don’t work on their own. You’d look a little silly walking around in that beautiful necklace, earrings, shoes and bag, and no clothes!
You must start with the foundation… and that means YOU!
You are the core of your business. And, being true to who you are, and what you’re here to do, is the cornerstone of your success. When you start with YOU, your business is built on a unique foundation—there’s no one else like you in the world.
And, when you’re being you, you stand in the most confident, magnetic place you can stand.
Rather than pinning your hopes and dreams on the latest, greatest success system, I encourage you to instead inventory what I call your “toolbox.” Each and every one of us has one. It’s filled with our unique collection of education, expertise, and experience.
Inventorying your toolbox and discovering the ONE unique thing all that education, expertise and experience enables you to do is what allows you to create a one-of-a-kind business.
It’s not about following someone else’s blueprint, or modeling what they’re doing (you’ll never be them anyway), it’s about packaging yourself and your services in a unique way and taking that out into the world!