Beyond Benefits: How to Market and Sell a Promise

The Business Stylist® Podcast Episode 85

Perhaps you’ve been taught to talk about benefits in your marketing. That’s not a bad thing. It’s certainly better than talking about yourself or what you do. However, there’s something even more powerful than talking about benefits, and that’s making a promise. In this episode I talk about moving beyond product or service benefits and identifying a promise so you can market and sell that instead.

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About Debbie

Debbie is an author, blogger, online teacher, business owner, and mid-lifer. She's writes on a wide range of topics, from marketing, money and success, to finding meaning at midlife. If it's on her mind, you'll find her writing about it!

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