Beyond Benefits: How to Market and Sell a Promise

The Business Stylist® Podcast Episode 85

Perhaps you’ve been taught to talk about benefits in your marketing. That’s not a bad thing. It’s certainly better than talking about yourself or what you do. However, there’s something even more powerful than talking about benefits, and that’s making a promise. In this episode I talk about moving beyond product or service benefits and identifying a promise so you can market and sell that instead.

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About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

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