Questioning, Investigating, Illuminating

I’ve never been one to simply accept things at face value. I want to understand them. If I uncover a problem or what I perceive to be an injustice I speak up—I can’t just sit by and let it go. If I make a mistake and learn from it, I want to share that learning with the hope it will help others avoid making the same mistake and experiencing the pain and suffering that accompany it. If I gain experience or expertise, I want to share it in an effort to shorten someone else’s path to the same goal.

I think I was born to question, investigate, and illuminate. It’s what I do in my blogs. It’s what I’ve done in all three of my books (although I didn’t realize this until after I completed all three). And, it’s what I plan to continue doing because I believe it’s a big part of my purpose on this planet.

The truth is I just can’t keep my mouth shut when I have an opinion on something or insights to share. That’s why writing and speaking are two of the cornerstones of my business. And, it’s why I created my book imprint, Illuminate Press. My third book, Breaking The Spell: The Truth about Money, Success, and the Pursuit of Happiness is the first book to be published under the Illuminate press imprint and I foresee many more to come.

You can learn more about the mission of Illuminate Press and all of my books here.

Read Breaking the Spell Before it’s Published!

Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness, Debbie LaChusa’s third book, is scheduled to be published in early 2012. But you don’t have to wait. You can register here to receive the first chapter for free right now. Registering will also ensure you’re on the list to be notified as soon as the book is available.

From the Back Cover of Breaking the Spell:

“If at first you don’t succeed, try, try again.” That’s what we’re taught, isn’t it? We keep striving for more and very often fall into the trap of “I’ll be happy when . . . ,” believing one more achievement or one more possession will finally make us happy.

But the research shows that even when we get these things, they don’t result in lasting happiness. And, unfortunately, this constant pursuit of money, success, and happiness has left millions of people knee-deep in debt or victim to foreclosure or bankruptcy.

How did we get so caught up? What led so many hard-working people to believe more money, bigger houses, fancier cars, and more successful careers or businesses were the keys to happiness? Breaking The Spell delves into the reasons we tend to pursue happiness in the form of money, success, and material possessions. It investigates the role played by societal and cultural influences, our educational system, and the personal development industry.

It looks at how we have been influenced by social media, reality television, and advertising. It considers the impact of the real estate and financial markets and even takes a look at generational trends, personality type, and addiction. All in an effort to explain how we have become spellbound by the pursuit of money and success and, more importantly, to enable us to break the spell and finally experience the happiness we are seeking.

Debbie LaChusa is a reformed success and achievement junkie. Despite becoming a vice president in her thirties, building three successful six-figure businesses in her forties, becoming a millionaire, speaking internationally, and sharing the stage with celebrity teachers from The Secret, she never felt satisfied. After spending seven years and more than $200,000 constantly trying to achieve more, LaChusa realized she had become spellbound. She looked around and saw she wasn’t alone—millions of other people were spellbound as well—prompting her to embark on a yearlong investigative journey to understand why, so she could heal herself and help others. Breaking The Spell is the result of that journey. You can read the first chapter for free here.

 

Chasing Money, Success and Happiness

Money, Success, or Happiness? Which one is most important to you? And, more importantly, are you living your life in support of your priority? In a poll I conducted, 85% of people said they’d choose happiness if they could only choose one, yet only 30% admitted they’re currently living their life that way. Nearly 60% said they live in support of this goal “Sometimes, but not always.”

How about you?

Unfortunately, we’ve been conditioned by society, gurus, movies, television, the news media, advertising, social media, and many other factors to chase money, success, and material possessions. We’re led to believe that once we have these things, then we’ll be happy. So we spend our life chasing, competing, and constantly focusing on the future, trying to find happiness, instead of simply enjoying our lives.

“If at first you don’t succeed, try, try again.”

That’s what we’re taught isn’t it? Success is the ultimate goal and we must keep trying until we achieve it. There’s no shortage of books, teleclasses, seminars, and information products promising to show us the secrets to success. On the surface success is an admirable ambition and when faced with the alternative—giving up on our dreams—it certainly appears to be the better choice. However, as with anything, too much of a good thing can mean trouble. Being consumed by a goal, regardless of how noble, can blind even the most levelheaded person.

Like many people, I’ve chased success most of my adult life. I set big goals and worked hard to achieve them. I subscribed to the personal development empowerment mantra of “you can be, do, or have anything.” It’s certainly not a bad concept unless of course you sacrifice everything else in the constant pursuit of being, doing, and having more. Unfortunately, that’s exactly what happened to me.

In my pursuit I read books, hired mentors and coaches, attended seminars and conferences, invested in real estate and other promises of passive income, and dropped a boatload of money. All in search of more success, more achievement, more recognition, more money and all the things it can buy. Until I realized that despite all the time and money I had invested, I wasn’t happier, I wasn’t fulfilled, I wasn’t richer, and in fact, I was still seeking more. I was on the hamster wheel of success, with no beginning and no end, just constantly running and trying to keep up.

Thankfully, at the end of 2009 I came to my senses. I realized I had lost myself in my quest for success and I desperately needed to find me again. I took a month off from my business and gave myself time and space to get grounded. I closed or sold all of my business ventures except one. I declared myself in a no-buy zone and stopped investing in personal development, coaches and mentors. I got back in touch with the knowledge and expertise I had accumulated over the previous 25 years and used it to rebuild my business, my way. I began following my heart and doing what I felt inspired to do, instead of chasing money and success and trying to build a business that looked like someone else’s. I started blogging about my experiences and was met with overwhelming support. It turns out I was not alone.

I’ve continued blogging ever since. In fact, I was inspired to create the Money, Success, Happiness blog where I frequently share thoughts and comment on books I read and research and news I discover on all three topics. You can visit the blog, read my posts and share your thoughts here.

How to Design a Successful Business

Creating a successful business is not about modeling others. I know I know, everyone says the path to success is found in finding someone who has done what you want to do and copying their steps. Well I have news for you, it doesn’t work that way. Anyone sharing this advice may have picked up clues from others but if they’re successful I guarantee they’ve got a business that’s unique to them. Their business is not a carbon copy of someone else’s.

The truth is success is found when you stop following others and embrace the concept of leading. Clients hire strong, confident mentors they believe in. That requires knowing who you are and what you do better than anyone else, and that’s hard to own if you’re copying someone else.
Modeling is following in its purest form.

Your job as a service-based business entrepreneur—a coach, consultant, author, expert or any other professional who sells your knowledge and expertise in the form of products and services—is to carve out a niche doing what only you can do. Yes, your services may resemble other people’s services but I guarantee there’s a way to offer and package them so they’re totally unique and set you apart from the crowd.

It’s all in how you design your business, package your services, and brand yourself.

I call this business styling and it’s my specialty. Business styling can be applied to existing businesses that are under-performing (symptoms include not enough clients, profit, or enjoyment) or to business ideas that haven’t yet been planted. In either case, the result is a business that truly fits you and is more fulfilling, more enjoyable, and more profitable.

To learn more or to schedule a complimentary consultation to discuss how I can help you style, or restyle your business, brand, or marketing, please click here.

Speaker

An international speaker who has shared the stage with celebrity teachers from The Secret, Debbie has inspired audiences in the United States, Canada, and Australia with her message of personal and business empowerment.

Author

Debbie is the author of three books including her latest, Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness. She is also a frequent blogger on the topics of business, marketing, branding, money, success, and happiness.

Consultant

Known as The Business Stylist®, Debbie LaChusa works with service professionals such as coaches, consultants, authors, and experts to design, package, brand, and market their services.

Happy Holidays!

Happy Holidays from Debbie LaChusa!

If you’d like to check out my year-end blog post about the wonderful gift I just received as a result of some of the choices I’ve made in my business this year, you’ll find it here.

 

 

 

Ditch the Elevator Pitch

Elevator Buttons

An elevator pitch, sometimes called an elevator speech, is a short summary used to concisely describe what you do. It’s referred to as an elevator pitch because it’s based on the idea that you should be able to deliver it in the time it takes to ride an elevator. Most elevator pitches are between 30 and 60 seconds long.

The elevator pitch is a marketing concept that’s been around forever.

However, I believe the time has come to ditch the elevator pitch.

While I can appreciate the idea behind the elevator pitch, in my experience the actual execution is usually less than effective. Entrepreneurs often work very hard to craft the perfect 30-second sound bite. They strive to sum up everything they do in a sentence or two. Then they memorize it and go out into the world to deliver it.

The other day a client told me that when she introduced herself at a networking meeting, her introduction felt bland and boring, to her. When she shared her introduction with me, I could see why. It was a marketing copy sound bite. It wasn’t authentic. Her passion didn’t shine through. The words weren’t words she would normally use in conversation. It was too crafted.

That’s why I don’t believe in elevator pitches.

Yes, you absolutely need to be able to clearly and concisely articulate what you do. But you don’t need a memorized sound bite. You need to know exactly why you’re in business and who you’re here to help. You need to have a strong point-of-view. When you’re crystal clear about these things, the right words will come out whenever someone asks, “So what do you do?”

You won’t have to worry about whether you’ve memorized your response. You won’t be nervous about delivering it accurately. Both of which put you 100% in your head and result in that bland, boring, dispassionate answer.

When you know who you are and what you do, the answer is easy.

It flows off your tongue. Yes, the words may be different every time, but the core idea is the same.

So ditch the pitch. Instead, spend some time getting clear on who you are and what you do. Identify your unique point-of-view. Embrace it. Then go out and spread the word, from your heart.

2 Business-Building Questions

Makeover Minute: November 2011