All Marketing is Not Created Equal

I think many people are getting confused about what exactly IS marketing.  Unfortunately I see a lot of people – and I talk to many of them each week – who are spending a lot of time “marketing” and not getting much of a return from that investment of time. So I felt compelled to…

Smoke and Mirrors

Over the weekend my husband and I went to see Lifehouse in concert. They were playing with Daughtry and it was a great concert. Lifehouse is on their “Smoke and Mirrors” tour, as that’s the name of their latest album. And, as often happens with me, as I was looking at the banner they had…

What Not to Wear…For Your Business!

Have you ever watched the television show “What Not to Wear” on TLC, with Stacy London and Clinton Kelly? I love that show! In case you’re not familiar with it, it’s a reality show where they take an unsuspecting person whose friends or family are horrified by the way they dress, and totally make them…