Common Objections to Creating One Signature Program

The Business Stylist® Podcast Episode 82

I always advocate that new coaches and consultants develop one signature program to market and sell. And, that they don’t create additional programs, products, or services until they’ve gotten that first program up, running, and consistently attracting clients and cash-flow. Yet I often hear all kinds of objections to this focused approach from new coaches and consultants. They feel like they need to offer their clients a variety of options or choices. In this episode I share 4 of the most common objections I hear, along with why they’re not good reasons to avoid this focused strategy. If you want your business to become profitable quickly, you’ll want to listen to this episode.

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About Debbie

Debbie is an author, blogger, online teacher, business owner, and mid-lifer. She's writes on a wide range of topics, from marketing, money and success, to finding meaning at midlife. If it's on her mind, you'll find her writing about it!

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