The Business Stylist® Podcast Episode 72
As a coach or consultant you have expertise and experience your clients don’t have. That’s why they hire you. But did you know there’s something called The Curse of Expertise that can negatively impact your marketing? If your marketing is not generating the results you want, this could be one reason why. In this episode I talk about The Curse of Expertise and a simple technique to help ensure your marketing doesn’t fall victim to it.