In this video in my series on how to brand yourself properly, I talk about the complications our global economy has created for brand name protection. With most coaches and consultants having websites, and many marketing and serving clients worldwide, it creates a bit of a slippery slope when it comes to protecting your brand name Internationally. Does a U.S. trademark protect your brand name against use by someone in another country? The law aside, should you use the same brand name as someone in another country? I answer these questions and more in this video.
You can learn ALL the steps to take to brand yourself properly in my How to Brand Yourself and Your Business video training course. The course is designed to help coaches, consultants, and other service professionals who make a living selling their expertise or serving clients with their expertise, BRAND themselves so they stand out, get attention, get known, and get clients.