The Business Stylist® Podcast Episode 90
In this episode I talk about the difference between focusing on Features, Benefits, and a Promise in your marketing message. I share why focusing on Features is not an effective way to market, why showcasing your Benefits is not enough, and what many service professionals focus on in their marketing (here’s a hint: it’s not Features or Benefits and it’s less effective than BOTH!). I also talk about the challenges you face in getting people to pay attention to your marketing and what you can do to overcome these challenges. And I share the first thing you need to do BEFORE you create your marketing to ensure it gets the attention of your ideal clients.