Google recently did away with the free Google Keyword Tool. But never fear, they do have another tool you can use to research keywords. Why do you need to research keywords? It’s a great way to find topics to write blog posts or articles about, shoot videos on, or even create courses for. When you create content you know people are already searching for, you have a much better chance of that content being found and consumed, whether it’s free content you’re using for marketing or paid content you’re selling. This demo video shows you how to use the Google Keyword Planner, which replaced the Google Keyword Tool. It’s one of 37 instructional videos included in my online training course, How to Use Content Marketing to Become Known as an Expert. The course teaches you 11 different ways you can use content marketing to market yourself.