While they do have one thing in common, these two plans are definitely NOT the same thing.
Both are important for independent coaches and consultants. In fact, your marketing plan really is dependent on your strategic plan. So, if you don’t have a strategic plan in place, you may end up wasting a lot of time and energy marketing your business. And, more importantly, you may not get where you’re trying to go.
In this podcast and short 2 minute video, I discuss the difference between a strategic plan and a marketing plan.