A friend posted a video of Jennifer Hudson from American Idol Season 3 on Facebook and commented on how much she’s grown and improved in both her style/look and singing ability. I would have to agree.
It’s a great example of the impact of professional stylists and mentors.
Yes, you need raw talent to begin with. For entrepreneurs that translates into a great idea and top quality services or products that satisfy a consumer need. But that raw talent or great idea, product, or service isn’t enough to make it big.
You have to package what you’re selling so it’s appealing.
You have to constantly work on your craft, learn how to capitalize on your strengths, play down your weaknesses, and make the most of what you’ve got. Mentors who are experts in their field can be of immense help with this because they’ve been down the road already. They know what it takes to be successful. And they can provide objective and constructive guidance, advice, and know-how.
It’s clear Jennifer Hudson has employed the help of some mentors and stylists to refine her look, better use and control her voice, nix the funny faces when she’s singing, create a persona and attitude that truly reflects her (that’s her personal brand, by the way) and just plain shape her overall career.
The result? She now has “the whole package.”
As they frequently say on American Idol, and has been proven over and over again each season, JUST having a good voice is not enough to make it in the music business. You need the whole package.
Entrepreneurs and service-based business professionals need the “Whole Package” too.
While most of the American Idol contestants who didn’t win have long since been forgotten (along with some of the winners), that’s definitely not the case for Jennifer, who has accumulated quite an impressive list of appearances and awards in the last 7 years.
- A Grammy
- An Oscar
- A Golden Globe
- 1 million copies of her first album sold
- Singing at the Super Bowl
- Appearance on Oprah
- Performance at the White House
All this from a young woman who received a lot of criticism from the American Idol judges and finished in 7th place.
I think she took all the criticism to heart and used it to make herself better.
Watch these two videos, one from Season 3 of American Idol in 2004, and one from her performance on the show in 2011. What do you think?
How can you apply this to yourself and your business so you too have the “whole package?” And what would that do for your business?