The Business Stylist® Podcast Episode 144
What if you’re a business or marketing coach or consultant and “make more money” is the only benefit you can come up with for your services? Is that the only thing you should talk about in your marketing?
A coach actually asked me this question.
She told me every benefit she came up with just boiled down to “make more money.”
If you’re an independent coach or consultant and you’re trying to come up with a list of client benefits to use in your marketing, and you keep coming up with just one benefit, don’t despair.
Odds are there are many more benefits your clients will gain from your services.
You’re just having a hard time finding them.
In this video I share a simple question you can ask to help you come up with an entire list of client-focused, tangible benefits that you can feature in your marketing to ensure it attracts your ideal clients.
To learn my proprietary 7-step marketing process so you can effectively package, brand, market and sell your coaching or consulting services, I invite you to check out my online course, How to Market Yourself as a Coach or Consultant
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