Why Focusing on the Competition Can Hurt Your Business

The Business Stylist® Podcast Episode 37

Most marketers talk about competition. The fact that you need to know who you competitors are and what they’re doing, so you don’t get swallowed up. I used to teach the concept of competition… researching it, tracking it… focusing on it. But I no longer do. In fact, as someone who has been in the marketing field for nearly 30 years, and operating her own successful business for 15 years, I now recommend you pretty much ignore your competition. In this episode I share why that is, and why focusing on your competition can hurt your business and actually hold you back from success.

 

About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

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