One way to know you’ve created a successful business is if your clients are sad when you leave.
Whether it’s time to change businesses, move to a new town, or retire, eventually we all move on. If you’re able to go away quietly and no one even notices, or you leave and your clients and followers just choose another provider, odds are you either didn’t have a very successful business OR you didn’t do a very good job of separating yourself from the competition.
In-demand businesses and people leave a void.
I actually never thought about my business this way until today. Yes, I advocate finding a niche and branding yourself so you stand out. And hopefully both of these things help you create a specific, loyal clientele that will notice when you leave.
But it wasn’t until I witnessed the response generated when a local service professional announced she was moving away that I realized if you’ve really done it right, people will not only notice when you leave, they’ll beg you to stay. They’ll write tributes to you online. They’ll honor you and remember all the great times working together, and express how much you’ve brought to their lives and how much you’ll be missed.
As service professionals we can only hope we generate this kind of response when we decide to move on.
If we do, we know we’ve done something right!
I encourage you to ask yourself this question: Will I be missed when I’m gone?
If you’re not sure, ask yourself what you can do to makeover your services, your niche, your approach, your customer service, your skills… so your business truly becomes one-of-a-kind.
Make it your goal to become the go-to person for whatever it is you do, and if you can do that, you’ll create a big fat hole in the marketplace when you leave. You’ll also leave behind a bunch of raving fans. And, you’ll leave with the knowledge you really did make a difference.