About

About me

After 13 years working for someone else, I started my own business in 1998 and never looked back

From advertising, marketing, and public relations executive to independent coach, consultant, online teacher, and author

I studied journalism, marketing, and advertising in college.

After graduating college in 1985 with a degree in journalism, with an emphasis in advertising and marketing, I began my career working in advertising agencies. In 1993, I moved to the client side of the business, serving as VP of Marketing and Public Relations for an international non-profit organization. In 1998, seeking more life balance, I opened my first business, a home-based, marketing consulting agency. 

I started my first online business in 2004.

In 2004, I transformed my marketing consulting business into an internet-based training and coaching business: 10stepmarketing. After finding success in the online world, and wanting to broaden my service offerings beyond marketing, I closed 10stepmarketing and reinvented my business. Under my new branding as The Business Stylist, I offered coaching, consulting, and educational products focused on teaching independent coaches and consultants how to package, brand, market, and sell their services.

I began teaching what I’d learned building three successful businesses. 

I started creating and posting educational videos online, and in 2013, I was recruited to teach on the Udemy course marketplace. My online teaching career took off, and in 2017, I made the decision to retire from my coaching and consulting business to focus on writing and creating online courses. To date, I have created and published 20 online courses on a variety of topics, including business design and development, marketing, branding, sales, mindset, and therapy dog training and certification. 

I’ve also written and published four books.

My first book, Twin Connections, was inspired by my own experiences as a twin. In 2008, I wrote and published The Career-at-Home Mom, a book that shared my experience building a six-figure home-based business. In 2012, I wrote and published Breaking The Spell, a book inspired by my own ambitious overachievement and disillusionment with the coach training and personal development industries. And, in 2019, after retiring from my coaching and consulting business, I wrote and published The Following Inspiration Experiment, a book that chronicles my shift from making life happen to allowing it to unfold, and the magic I experienced in the process. 

These days I spend my time creating content and enjoying life.

In 2018, my husband and I relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where we live with our two golden retrievers, Hope and Faith, on a mountaintop, in a home we’ve nicknamed The Treehouse. I spend my time creating online courses, writing, hiking, biking, and enjoying the beautiful mountains. As a certified pet therapy volunteer since 2014, I miss the weekly pet therapy visits I did with my dogs prior to the pandemic, and I look forward to resuming that work.

My Skills

After studying journalism, marketing and advertising in college I’ve spent 30+ years honing my skills in the real world

Marketing
Online and offline
Business Development
Specializing in Coaching and Consulting Businesses
Content Creation
Online and offline content including blogs, books, podcasts, videos, & online courses
Writing & Self-Publishing
Author and publisher of four books

Experience

2013-2022

Online Teacher

I was recruited in 2013 to create and publish online courses on the Udemy course marketplace. I'm proud to be a top marketing instructor and bestseller on the platform.

1998-2017

COACH & CONSULTANT

Since 1998 I have built and operated three, six-figure, coaching, consulting, and online training businesses.

1985-1998

ADVERTISING & MARKETING EXECUTIVE

Prior to starting my own business, I spent 13 years working in advertising agencies, and as a vice president of marketing and public relations for an international non-profit.

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