As I was running along the San Diego River yesterday, I noticed an abundance of weeds. We’ve had a lot of rain this year and I guess when you combine spring with rain things start sprouting!
And you know what I noticed?
They were green and they were everywhere; in fact they were taking over the hillside. If we didn’t classify them as “weeds” we might even think they were pretty and want to nurture them. But we know they’re weeds and therefore in our minds they’re not supposed to be there. So when they pop up in our garden, we pull them.
All of this got me to thinking about business and all of the “distractions” that can sprout up, taking our attention away from what we really should be focusing on. In my experience, the most successful service-professional businesses are those that are simple. One or two product or service offerings. Two or three ways to market. Consistent attention and fine-tuning on these priorities and you can grow a successful business.
Yet so often, I see service professionals scattering their attention across too many things.
They may have started by “planting” a few products or services and marketing strategies, but then they start crowding out their simple business garden with all kinds of “weeds.” These “weeds” are all those business and marketing ideas that pop up, or that you hear about on a free teleseminar, at a conference, or from something you read.
The idea sounds exciting or promising, so you run with it. Until one day you have a business garden that’s so full of weeds, and you’re spending all of your time tending to the weeds, instead of nurturing your core business.
I’m telling you, all those “weeds” can choke the life out of even a healthy, successful business!
I know, I’ve been there! Fresh new ideas and marketing strategies can be very seductive with their promises of quick and easy results. The problem is, these “weeds” can take over your business until you lose your focus on what you started in the first place, and your business suffers.
Spring is a great time for spring cleaning and “weeding” your garden. So why not do the same with your business?
Take a good, hard look at it. Assess how well it’s serving you. Look at the return on investment (ROI) you’re getting from each of your marketing strategies, and products and services. Get rid of what’s not working so you can focus your time and attention on what is.
Because the more focused attention you can place on those core things that are working, without taking time away for all those things that are keeping you busy but aren’t really serving you, the quicker your business will grow and prosper.