Delivering Happiness

I recently read “Deliverying Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh, CEO of Zappos.com, Inc. This book showcases a dramatically different approach to building a business than most business books. In fact, I find Tony Hsieh’s approach absolutely refreshing. By not making money their number one focus (what most businesses do)…

Journey to Success

Every morning I start my day by reading a passage from the book, “Journey to the Heart” by Melody Beattie. I first purchased and read this book probably five years ago. It includes a passage for each day of the year, and five years ago this was an important part of my personal growth journey.…

The Role of Reach & Frequency in Marketing

When I’m working with clients I always recommend they choose 3-4 marketing activities that they can do on a consistent basis. You see most people are trying to do 10 different things…they’re constantly being seduced by the latest and greatest marketing phenomenon, and as a result they don’t get much traction in their marketing. Because…