You’ve decided to go into business for yourself.
You know you need a business name or something to call yourself.
So, you sit down and come up with a few ideas. One of them sounds perfect. You get a website and put the name on it. You create a branded Facebook page using the name. You add the name to your Twitter description. LinkedIn. Google+. Maybe you even add it to Pinterest, Instagram, and create a YouTube channel.
You’ve got your branding bases covered, right?
After all, you’re supposed to use your brand name everywhere. That’s how you become known.
WRONG! You forgot the most important step.
You didn’t research to see if anyone was already using the name BEFORE you implemented it all over your business and the web.
This step is free.
And you can do can do it in a matter of minutes online. Yet far too many people DON’T take it.
The whole purpose of a brand name is to be distinct.
If someone else is already using the name, not only does that mean your name is not distinct, it potentially means you are infringing on someone’s trademark. Not to mention all the hard work and time they may have already invested in building their brand.
Yes, it’s their brand, not yours.
If you do make an honest mistake and discover someone is already using the name you’ve adopted, or someone lets you know you’re using their brand name, please stop using the name. Find yourself another brand name. No matter how much you may love the name, it’s not yours if someone else in your industry is already using it.
Just consider how you might feel a few years down the road, after you’ve spent time, energy, and money building up awareness of your brand name, and then find someone else has just started using it.
If you’d like to learn how to research your brand name for free, please check out the free videos in my Branding Playlist on my YouTube Channel. Pay particular attention to the videos entitled “How To Brand Yourself Properly, Steps 1, 2, & 3”.
Lastly, if you’re working with a branding or business coach or consultant and they suggest a brand name for you, ask them if they’ve already researched it to see if it’s being used. If they haven’t, take the simple and free research steps I share in my YouTube videos.
Branding yourself is a key step in setting yourself and your business up for success.
It’s important to take the time to do it right and create a brand name that is not only unique, but one that truly represents who you are and what you do for your clients. A brand name that truly fits you.