Building a Sustainable Business in an Instant Gratification World

instant gratification

We live in an instant-gratification world.

We have technology that enables us to communicate instantaneously with people all around the world. We can get a meal in minutes at the drive-through. We receive news as it happens. And, there are plenty of information marketers who promise success in X easy steps. Yet deep down, I think most of us recognize there’s no such thing as get-rich-quick.

Logically, we know successful businesses take time to build.

However, if you’re anything like me, you still get impatient. You want things to happen quickly. You look around and see established coaches and consultants, with a plethora of products and services, and you want all those things in your business. And you want them, now.

What many people don’t stop to think about is the fact that those established coaches and consultants have probably been in business for years, and may have even tried other business ventures before finally succeeding in their current one. They’ve also probably made their fair share of mistakes along the way.

Building a successful business takes time and patience.

Yes, you can go into business quickly and begin serving clients immediately without setting up a lot. And, actually it’s good to get out there, get a few clients, and work with them at the start, before you get too far in. This is something I share in my How to Get Coaching or Consulting Clients course because I’ve seen far too many people spend months or years and way too much money getting their business set up, and then never get it off the ground.

I was speaking with a woman the other day and she shared a story about a friend who had invested a year and $100,000 getting her business ready to go. And, after all was said and done, while she had videos, a website, and all sorts of marketing bells and whistles, what she didn’t have was clients. Sadly she ended up going bankrupt and having to sell her home. Unfortunately, her story is probably not that uncommon.

You can’t buy a successful business.

Well, I suppose you can if you’re literally buying a business someone else has already built. But that’s not what I’m talking about.When building your own business, it takes investing more than money; it takes investing your own sweat equity.

As a long distance runner I’d equate it to running a marathon.

It’s not something you just wake up and do one day. You start with a mile or two and work your way up. You train. You put in the time. And eventually, you get to the point where you can run 26.2 miles.

Building a business is no different. Yes, you can wake up one day and just start doing it. But it takes time and patience to build out the business. And to create all the aspects of the business we often see when looking at successful, established coaches and consultants.

Have Patience.

If you want that successful business, the most important thing to do is start. Then get up everyday and take another step forward. Recognize it’s going to take some time. Time to build awareness of your business among your target audience, and for people to view you as an expert in your field. Time to build a following and an email list so you have an interested audience to market to. Time for all of that marketing to take hold.

The Secret to Success.

There’s really no secret to success. It takes commitment, hard work, and persistence. That means getting up every day and dealing with whatever happens, learning from your mistakes, and then giving it another shot. If you’re willing to do that, eventually you will get there.

photo credit: Andrew Huff via photopin cc


About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

2 comments on “Building a Sustainable Business in an Instant Gratification World

  1. It’s so refreshing to read this Debbie. I feel like I spend so much time getting clients to focus on the step we’re doing NOW! They are endlessly fussing about what we do way down the track as if we have to have everything in place within a week, a month …. It takes time to know ourselves as entrepreneurs, it takes time to grow into our roles and to learn not only who we are, but also who we can become. Thank you for this, I enjoyed reading it and being reminded that there is no rush!

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