Marketing is like Fertilizer

Far too many service professionals rely too heavily on their marketing to build their business. They’ve neglected something far more important. And that is, if you want to be successful in business, and you want more clients and more money, you must start with a great idea FIRST. You must start with a service that makes a difference in people’s lives. You must start with something people want and are willing to pay for. Otherwise all the marketing in the world can’t save you.

Why Marketing Isn’t One-Size-Fits-All

A client emailed me the other day with a question. He wondered if marketing success is contingent on your market, or if all marketing advice works regardless of the business or geographic market you’re in, or the clientele you’re serving. It’s a great question. My client’s frustration was that he felt too many marketing gurus…

Is Brand Loyalty Disappearing?

We’ve all heard the term “brand loyalty.” Oh, how awesome if our clients were so loyal that they stayed with us for years… purchased all of our products or services… and spread the word to all their friends. Brand loyalty is a tough thing to achieve. It requires that you offer something worth being loyal…