The other day I was on Facebook and came across a video about marketing. The title and description grabbed me so I decided to click over to YouTube and watch it. The video, put together by someone who is fairly well known in Internet Marketing circles and appears to be successful, was preaching some marketing advice that I used to share myself about 20 years ago.
As I was watching something dawned on me…
Is this still valid advice? Just because it was true 20 years ago, is it still true? Do we just assume it is true, and accept it at face value because it used to be true?
Over the past few years I can’t tell you how many times I’ve heard people talking about how quickly our world is changing. How everything is speeding up. And if you look around, you can see this is true.
In technology, products are obsolete almost as soon as we buy them. Computers and cell phones are two examples we can all probably relate to.
Technology is also changing the way we communicate with each other, share and consume information, operate and market our businesses, and buy and sell products and services.
With all this rapid change, it begs the question, is that 20-year-old marketing advice still valid? I say, Don’t assume it is. Rather, challenge it.
In fact, challenge everything.
Be willing to look at things, test them, and prove they’re still true. Test new hypotheses and ideas. Be open.
You may just find a better way.