As a business and marketing mentor, I’m always learning and testing new strategies. It’s important for me to know what works and what doesn’t so I can apply it in my business and share it with my clients.
And, because I prefer to be a leader and not a follower, sometimes I just try things I want to try. It may not be something anyone else has done, but I want to see if it works.
I’ll bet I’m not the only business and marketing mentor or coach who does this.
For that reason, I want to share some advice to those who like to model from afar: Do As I Say, Not As I Do.
I suggest you apply this advice to anyone you are following. If you model something you see me or someone else doing, you have no idea if it’s a proven strategy or if it’s something that’s being tested.
This is the reason that sometimes I may not appear to be practicing what I preach.
I preach (okay I don’t preach, I teach) what I know works…what I’ve proven in my business and what I’ve seen work in my clients’ businesses.
At the same time, I may be testing new strategies in my own business. But I never teach those strategies until they are proven. Because they don’t always work. Testing is often the only way to find out, especially if it’s a new strategy no one else is using.
This is just one more reason you need to be careful when you’re modeling from afar. You never know if what you’re modeling is proven, or if it’s a test.