I was reading the latest issue of Inc. Magazine over the weekend and ran across something inspiring that I just had to share. With so many entrepreneurs focused on money, this is yet another example of a very successful business that got there NOT by focusing on how to increase revenue, but rather on what they do best and how they want to live their lives.
The business happens to be one in my own backyard: Stone Brewing in Escondido, California, a company with $60 million in revenue that earned the Number 1,533 spot on the 2010 Inc. 5000.
Here’s what Greg Koch, co-owner of Stone Brewing had to say that I absolutely LOVED…
Most companies determine what numbers they want to hit, like revenue targets, then figure out how to get there. We focus solely on what we do—how we want to live our lives, how to keep brewing beer to our standards. Then we look at where that will take us. We focus on the journey more than the destination.
I see so many young entrepreneurs get caught up in running their businesses the way they think they are supposed to do it. I would encourage them to stick with their resolve and do it in a way that seems right to them.
Yes, as an entrepreneur, money is important. After all, if you’re not making any, you’ve got a hobby not a business. However, if you’re being driven by money instead of service, your success is bound to be short-lived (if you get there at all), and you won’t enjoy it.
Bravo Greg Koch for showing us you can focus on what’s most important and still create a very successful business.