How Can I Switch To A New Market Segment?

The Business Stylist® Podcast Episode 136

This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants.

market segment

What do you do if you have an existing business but you want to switch to a new market segment?

Maybe you’re currently a coach or consultant who works with large businesses and you’d like to switch and start helping solo professionals.

Is it simply a matter of rebranding, or is there more involved?

This is something I’ve done multiple times in my career so I can answer this question from a been-there-done-that perspective.

And that’s exactly what I do in this video.

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About Debbie

Debbie worked in marketing for 32 years and ran a successful coaching and consulting business for 19. She now teaches marketing and helps people find greater happiness and success by learning how to Follow Inspiration.

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