The Business Stylist® Podcast Episode 136
This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants.
What do you do if you have an existing business but you want to switch to a new market segment?
Maybe you’re currently a coach or consultant who works with large businesses and you’d like to switch and start helping solo professionals.
Is it simply a matter of rebranding, or is there more involved?
This is something I’ve done multiple times in my career so I can answer this question from a been-there-done-that perspective.
And that’s exactly what I do in this video.