The Business Stylist® Podcast Episode 141
How do I find the one thing that I and my business stand for, so I can create my brand?
When I help my clients brand themselves I ask them to look at who they are and what they do for their clients. I ask them to think about what makes them and their services unique and different.
Most independent coaches and consultants can come up with a list of what they do for their clients. But many have a hard time boiling that long list down into a single, focused idea they can brand.
For a brand to be memorable and effective it needs to stand for something.
And that something should be a clear, singular idea.
In this video and podcast I talk about how to find the one thing you and your business stand for, so you can brand it.
If you’d like to use my proprietary 9-step branding process to uncover your unique brand, I invite you to check out my course, How to Brand Yourself and Your Business
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