How Do I Find The One Thing My Business Stands For?

The Business Stylist® Podcast Episode 141

How do I find the one thing that I and my business stand for, so I can create my brand?

brand puzzle piece

When I help my clients brand themselves I ask them to look at who they are and what they do for their clients. I ask them to think about what makes them and their services unique and different.

Most independent coaches and consultants can come up with a list of what they do for their clients. But many have a hard time boiling that long list down into a single, focused idea they can brand.

For a brand to be memorable and effective it needs to stand for something.

And that something should be a clear, singular idea.

In this video and podcast I talk about how to find the one thing you and your business stand for, so you can brand it.

If you’d like to use my proprietary 9-step branding process to uncover your unique brand, I invite you to check out my course, How to Brand Yourself and Your Business

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About Debbie

Debbie worked in marketing for 32 years and ran a successful coaching and consulting business for 19. She now teaches marketing and helps people find greater happiness and success by learning how to Follow Inspiration.

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