How The Curse of Expertise Can Affect Your Marketing

The Business Stylist® Podcast Episode 72

As a coach or consultant you have expertise and experience your clients don’t have. That’s why they hire you. But did you know there’s something called The Curse of Expertise that can negatively impact your marketing? If your marketing is not generating the results you want, this could be one reason why. In this episode I talk about The Curse of Expertise and a simple technique to help ensure your marketing doesn’t fall victim to it.

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About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

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