Marketing and Maslow’s Hierarchy of Needs

The Business Stylist® Podcast Episode 80

Remember when you studied Maslow’s Hierarchy of Needs in high school or college? Well, it’s time to pull it out and dust it off because it has direct implications in your marketing efforts. Yep, understanding Maslow’s theory can help you create more effective marketing and it’s actually pretty simple and logical. In today’s episode I review Maslow’s Hierarchy of Needs and share how you can apply it to your marketing message to make it more effective. I also blogged about Maslow’s Hierarchy of Needs and you can read that post here.

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About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

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