Measuring Success: Let Me Count the Ways

Measuring Success

When I was doing research for my book Breaking the Spell I conducted a survey among 500 people to find out how they view success today, and if those views have changed over the years. What I learned is that we define success in many ways, and how we measure it today is different from how we measured it five years ago.

I find it interesting that the value of the quality of life indicators have increased more in the past five years than those for money, possessions, and achievements. Either we don’t buy into all the marketing hype that money and stuff are the goal, or we’ve changed our tune.

Here’s a snapshot of the responses to a question about how respondents define success, five years ago vs. today, ranked by percentage change.

Money Success Happiness Survey Snapshot

The full survey results are included in my book, Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness.


About Debbie

Debbie worked in marketing for 32 years and ran a successful coaching and consulting business for 19. She now teaches marketing and helps people find greater happiness and success by learning how to Follow Inspiration.

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