Very often when I recommend to clients that they create one signature program to sell, they say “but don’t I need to have options or choices for my prospective clients?” “So they can pick the package that’s best for them?”
It’s a common belief, especially among new coaches and consultants.
But it’s not true.
It’s actually better in most cases NOT to give your clients a choice. And to have one signature program instead.
In this video I share what happened when I tested this theory for a full year in my own business.
Did I discover offering choices led to more sales and happier clients and a more successful business?
Or, did I confirm that yes indeed, offering one signature program was the best strategy.
Watch and find out!