You may think packaging is just for products.
Well, I have news for you, as a service professional, it plays an important role in your business, too.
There are 3 aspects of packaging you need to be aware of.
- Packaging Your Services
- Packaging Yourself
- Packaging Your Business
Packaging Your Services
You need to package your services in a way you can offer them to your clients. By packaging your services, I don’t mean offering a three month coaching package or a 12 month consulting package. I mean designing your services into a package that delivers an outcome to your clients. This takes some thought. It requires you to identify the specific outcome you want to deliver and be known for. And, it means you need to identify your process that enables your clients to achieve this outcome. Not an easy task, but an essential one if you want to successfully sell your services.
There are several aspects to packaging yourself as a service professional. One of the most important is designing a unique personal brand that sets you apart from all others who do what you do. As a coach, consultant, or expert offering a service, you bring YOU into your business. You need to package that YOU so the business authentically represents who you are and what you stand for. When you can do this, you will stand out from the crowd, you’ll attract the best clients for you, and your business has the greatest chance of succeeding.
Packaging Your Business
This is the biggest part of packaging because it covers so many areas:
- Designing your business so it can achieve your business, lifestyle and financial goals
- Creating your marketing message and designing a marketing plan to support your business
- Branding your business (this is part of packaging you and packaging your business)
- Setting up systems to support your business and enable you to leverage your time
- Making sure you have your legal, insurance, tax, and financial bases covered
As you can see there’s a lot that goes into Packaging a Business
It requires more than just deciding to go into business and hanging out a shingle and starting work. It requires thought, planning, research, learning what you don’t know, and often times seeking outside expertise or consultants to help in the areas that are not your genius.
If you’re serious about your business, and you want to ensure it’s built on a solid foundation and can support you and your family for years to come, you’ll take the time to package it properly. Don’t you owe yourself that much?