We all know packaging sells. Hey, it’s often why we grab that product off the shelf. We like the name, the way it was promoted, what it stands for, what it promises to do for us, or maybe even just the way it looks.
It makes us feel good. It resonates with us. Bottom-line we LIKE it and we’re ATTRACTED to it.
Well, the same goes for people, too.
Without effective packaging, you just about guarantee your clients will make their buying decision based on price (if they even notice you at all)…and that they’ll compare you to others who do what you do (even if it’s not exactly what you do – remember it’s all about their PERCEPTION of what you do.
Packaging matters…And I’m not just talking about skin deep, outer packaging like colors and websites and labels.
I’m talking about the WHOLE package…how you design your business, package and price your services, and how you present yourself and your business to the world (marketing and branding).
As a service-based business owner, if you don’t package yourself effectively, you risk the chance of being invisible, or blending in with everyone else who does what you do. Can you really afford to do that?