We’ve all heard the adage of focusing on Quality vs. Quantity so frequently that like other overused phrases it can cease to lose its meaning.
But it’s a critical concept if you want to succeed and be happy in business.
Too many people are focused on quantity and that’s NOT the way to design a happy, healthy, wealthy business.
We’ll at least wealthy in the way I define it, which is about more than just money.
It’s about being rich in every aspect of your life.
Here are a few examples that show how easy it is to get this one turned around…
- Are you focused on building a big list of Friends (quantity) or building relationships (quality) on Facebook and other social media?
- Are you focused on how much money you can make (quantity) or designing a business that provides a lifestyle that makes you happy (quality)?
- Are you focused on the number of clients you have (quantity) or the impact you’re making with each one (quality)?
- Are you choosing to work with mentors or coaches who flaunt their success and money (quantity) or those who exhibit the lifestyle and qualities you admire and want for yourself (quality)?
- Are you trying to keep up with all the latest marketing techniques (quantity) or committed to marketing in a few ways that consistently fill your business with clients (quality)?
- Are you focused on selling as much as you can (quantity) or serving people in the best way possible (quality)?
It’s so easy to get caught up in the Quantity game. It’s modeled all over the place. It’s the basis for “keeping up with the Jones.” It’s how so many mentors and coaches market (i.e. Look how successful I am and I can make you successful, too).
I’m embarrassed to say I fell into this trap a few years ago.
But when I realized I was going down this path, and it didn’t feel good, I did an about face. And now my goal is to focus on service and teaching, and yes, maybe inspiring, but certainly not by flaunting all that I’ve done and telling you I can help you do the same (you’re not me, so your journey will never look like mine).
Instead my mission is to help others find their path.
Seeking Quantity is a sure-fire path to frustration and/or burnout, because someone will ALWAYS have more.
You spend all your time trying to keep up and measure up. You’re never good enough where you are. And here’s the real kicker: in case you haven’t figured it out yet, MORE does not always mean better. You also never really know what’s going on behind the scenes. What looks like more on the outside, may not really be the case.
I encourage you to take a look around your business and your marketing and ask yourself if you’re focusing on Quality or Quantity. And if you need to make some adjustments to get your focus back in line with what’s really important, make them. I promise you won’t be disappointed.
I’d love to hear your thoughts.
Please post a comment and share.