Selling the Dream

Key to Success

The personal development industry is notorious for it.

So is the success industry…. the information marketing industry… and the Internet marketing industry.

Selling the Dream.

Ah, yes, they speak of selling information. They promise to share their secrets to success. Their simple steps. Their blueprint. They tell us it’s so easy anyone can do it. And, they model their “good life” and tell you that you can have it, too.

That good life is usually one of success and riches. Being able to earn money while they sleep. Freedom to do what they want, when they want.

We buy into that dream, by the billions of dollars, every year.

Because we want it, too. We want that “easy” life. We want to make money while we sleep. We don’t want to have to work hard. We want passive income… recurring revenue… to work once and be paid again and again and again. We want to be free. Free to do what we want, when we want… not be a slave to a job or a business. We want all the things we’re being sold.

But is it Real?

Do they really have it, and more importantly, can it be yours simply by following the simple steps or system they are selling?

In some cases maybe, but in far too many in my opinion, it’s an illusion. And, apparently it’s an illusion that’s coming under greater and greater scrutiny.

The FTC is getting involved, dismantling scams and issuing large financial judgements.

If you’ve ever sought out gurus or information products in search of living this dream yourself… if you’ve ever attended a seminar promising to help you become successful and make more money… or if you ever plan to in the future, I highly encourage you to invest the time to read the articles and watch the webinar below. They’re all free (the webinar does require registration).

You owe it to yourself to be informed and aware.

I’m not saying all seminars and information marketers are corrupt or trying to rip people off. But,  like Tom Antion shares in his webinar, Top 20 Seminar Scams (link to watch below), I too have personally witnessed too much of this behavior. It made me so angry that I no longer wanted to be a part of the information marketing or speaking industries. It’s also in large part what prompted me to spend the past year researching, writing, and publishing my book, Breaking the Spell: The Truth about Money, Success, and the Pursuit of Happiness.

And others in the industry are stepping up and speaking out as well. Long-standing Internet marketer and speaker Tom Antion has started an initiative called Seminar Scammers. He has also written an article and shared a free webinar, both of which you’ll find links to below.

Top 20 Seminar Scams and How to Avoid Them (article)

Lastly, here’s a link to a recent article on Internet Marketing scams: Scamworld: ‘Get rich quick’ schemes mutate into an online monster

I’d love to hear your thoughts after you’ve read these articles or watched the webinar. And please, feel free to share this post and these links with others. The more support we can get for this grassroots effort, the faster we can clean up the industry.



About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

1 comment on “Selling the Dream

  1. I so loved these articles, its made me more aware of how I market and why.
    Many thanks for sharing this with us.

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