Starbucks having fun with their brand

I was at Starbucks getting my favorite Apple Chai Infusion Tea (not on the menu for several years but they still make it for me – hmmm, a great customer service lesson here, but that’s for another post) and I saw something that made me smile.

It was a great example of Starbucks having fun with their brand.

It was simple, didn’t cost a dime, and was something any business could do, with a little creativity. And, I’m sure I’m not the only customer who smiled as they were waiting for their order.

What did they do?

There was a little tip cup on the drive-through window ledge, with the following saying handwritten on it…

Thanks a latte. Have a grande!

Yep, having some fun with their product names while sharing a nice little customer service message. A little no-cost “relationship marketing” at work at the drive-through window.

And, they used one of the techniques I use to help my clients develop creative and memorable brand names: having fun with dual-meaning words. Another personal favorite is a chiropractic office I saw in Scottsdale, Arizona called “The Joint.”

This little saying uses one of their product names (latte – and a generic one at that, but it doesn’t matter because they’ve matched it up with one of their branded names) and one of the branded “sizing” names: grande.  If you’re not a Starbucks customer, they’ve branded their cup sizes as Tall, Grande, and Vente instead of Small, Medium, and Large.

A simple little thing, really, but it brought a smile to my face and here I am sharing it with the world on my blog.

And all it took was a clever Starbucks employee, a magic marker, and a plastic cup.

How could you apply this idea to your business…have a little fun with your brand…and bring a smile to your clients’ faces?

I know MY wheels are turning!

About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

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