For the past few years I’ve been talking and writing about leaning into following inspiration. Learning to follow inspired ideas, instead of chasing success. Trusting your gut and the ideas that come to you, instead of doing what you think you have to do in order to be successful. But I realize talking and writing about inspired marketing and inspired business may not fully explain how to actually do it.… Read More »Inspired Marketing Case Study
I love tangible examples of living and working inspired. It solidifies that following inspiration is more than just a nice idea, it’s a productive and viable way to live and work. It leads to collaborations and programs that probably wouldn’t have happened otherwise. And, it makes marketing easy, exciting, and more fruitful. Toward that end I wanted to share a story about something that began unfolding last October, and as… Read More »The Magic of Working Inspired: A True Story
As we sit here on the final day of 2019, and look toward the start of a new decade tomorrow, I can’t help but feel grateful for all the changes in my life and business over the past 10 years. Honestly, I don’t feel like I can take credit. Well, maybe if you count finally being wise enough to get out of my own way. Perhaps I deserve credit for… Read More »The Perfect Bookend to 2019 and the Decade
If you’re uncomfortable when it comes to selling your services, you’re not alone. In fact, it has always been one of the top business challenges I hear about from my clients. I hear things like… “I don’t like the perception of being a sales person.” “I’m uncomfortable asking for money.” “It feels pushy. I’m not a Fuller Brush salesman.” “I’m uncomfortable closing the selling conversation.” I get it. I didn’t… Read More »Inspired Selling [Video]
Copywriting is an important part of marketing. And, it can be challenging for many people. Especially in the online marketing world, because it feels like there are so many rules. So many things you have to remember to include in your copy, to ensure it grabs people’s attention and makes them want to click or buy. That can be overwhelming, even for those of us who consider ourselves marketers. I… Read More »Inspired Copywriting [Video]
Maybe you’ve followed inspired ideas in your life. Maybe you’ve even followed inspired ideas in your career or business. But did you know you can also follow inspired ideas in your marketing? That’s what I’m teaching in my newest online course: Tapping into the Power of Inspired Marketing: 6 Steps to Transform How You View Marketing and How You Do Marketing Here’s a sneak peek!
I’ve been a marketer for more than 30 years. I studied marketing in college (I have a minor in marketing), worked in advertising agencies for over 10 years, and was a vice president of marketing before I started my own marketing consulting business in 1998. And while I learned marketing theory in school, and learned how to implement those theories working in the ad agency business, it wasn’t until I… Read More »Inspired Marketing: Resonance vs. Manipulation [Video]