Marketing a Real Promise vs. an Implied Promise

The Business Stylist® Podcast Episode 94

In this last episode about marketing your promise, I talk about the difference between a real promise and an implied promise, and why you must be careful as a consumer, and as a marketer, about implied promises. Implied promises can do more damage to your business than good, and therefore should be avoided. Listen in as I share some real-world examples of implied promises and teach you what I believe you should do instead, if you want to build trust and a successful long-term business.

Subscribe to The Business Stylist® Podcast:
Subscribe to The Business Stylist Podcast on iTunes Subscribe to The Business Stylist Podcast on this blog

About Debbie

After spending 32 years in marketing, Debbie now spends her time blogging, teaching online courses, doing volunteer pet therapy, and encouraging others to follow a more inspired path through life.

Leave a Reply

Your email address will not be published. Required fields are marked *