Marketing a Real Promise vs. an Implied Promise

The Business Stylist® Podcast Episode 94

In this last episode about marketing your promise, I talk about the difference between a real promise and an implied promise, and why you must be careful as a consumer, and as a marketer, about implied promises. Implied promises can do more damage to your business than good, and therefore should be avoided. Listen in as I share some real-world examples of implied promises and teach you what I believe you should do instead, if you want to build trust and a successful long-term business.

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About Debbie

Debbie worked in marketing for 32 years and ran a successful coaching and consulting business for 19. Now she helps people find greater happiness and success by learning how to Follow Inspiration.

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