Identifying your Ideal Client is an important step in marketing your services. You have to know WHO specifically you are designing your programs and services for, and who your marketing needs to reach. However, it’s a little more involved than simply writing a list of bullet points describing your perfect prospect. And, sometimes, you think you have it right, but end up attracting all the wrong people.
In this video I share a story from my own business when I thought I knew exactly who I was trying to reach, and after testing, discovered I was off just a bit. And, how a subtle change in how I identified my ideal client and spoke to them in my marketing made a huge difference.
If you need help identifying your ideal client, I encourage you to check out my How to Market Yourself as a Coach or Consultant video training course. The course is designed to help coaches, consultants, and other service professionals who make a living selling their expertise or serving clients with their expertise, Package, Brand, Market, and Sell their services. Step Two is dedicated to helping you identify YOUR Ideal Client.