What YOU Want and What YOU Need

On today’s run, here’s the thought-provoking lyric I discovered, thanks to the band Daughtry and their song, “What I Want.”

What I want and what I need…

And it got me to thinking … Are you making decisions in your life and your business around what you want and what you need?  If you’re not, you may want to think about making some changes.  There are many ways to build a successful business, but not all will give you what you want or need (in terms of money, or freedom, or flexibility), or be built in such a way that you get to do what you want to do.  And most struggling business owners I speak to are finding this out the hard way, by ending up in a business that isn’t working AND isn’t giving them what they want or need.

I know, I’ve been there and it’s not a fun place to be!

That’s why I now practice the following two decision-making models, and recommend that my clients do the same:

1) Outcome-Based Decision Making

2) Activity-Based Decision Making

When you implement these two simple practices into your business, it enables you to stop struggling in a business that doesn’t fit you and instead makeover your business so it’s tailor-made to suit your needs and wants.  After all, it’s YOUR business and YOUR life. Why would you ever choose to be stuck in a business that isn’t giving you what you want, when you can easily avoid it by asking the right questions up front?

Yet I talk to business owners every single week, who have income goals and haven’t really figured out exactly how they’re going to get there, and more importantly, what they’re going to have to do to achieve those goals (or if the math even works!)

There are many different ways to make money in a business – you want to pick the one that fits you best.

For example, I’ve had businesses where I earned $6000 a month on a recurring basis, from just one client. In contrast, I spoke with a new business owner this week who was developing a business model that was going to require 172 new clients every single month to earn her $6000 a month. Both businesses deliver $6000 in revenue per month, but require vastly different marketing and operational activities to sustain. I’m not saying one is right and one is wrong, just that you want to make sure whichever one you choose is one you know can work (have others done the same or something similar?) and just as important, that it’s a business you can get excited about operating, BEFORE you make a decision to start it.

As for today’s thought-provoking lyric, I encourage you to think about whether you’re really getting what you want and need from your business, and share your thoughts by posting a comment here on this blog.

You’re not alone. I’ve been there – heck, I’ve had 8 different businesses over the past 12 years … you think I haven’t taken a few miss-steps along the way!?!

About Debbie

Debbie worked in marketing for 32 years and ran a successful coaching and consulting business for 19. Now she helps people find greater happiness and success by learning how to Follow Inspiration.

3 comments on “What YOU Want and What YOU Need

  1. My work providing home care to those in need gives me plenty of what I want: appreciation. I am reminded that my services change lives and hearing my clients or their family members thanking me fills me with all the praise I could want.

    However, the appreciation doesn’t always lead to what I need (what the business needs, more cases, in terms of converting the contact into a case. The need is based on revenue streams.

    I know I’m great at what I do- I’m just weak at closing the deal to fulfill the needs of the company to operate to its potential.

    I will implement the 2 new ways of organizing my thought around flipping it to my advantage (and seeing the results).

    Thank you for the prompt. It really gets me examining my thinking.

    Your encouragement means the world to me.

    Career At Home Mom-with Deb’s guideance.

  2. Debbie, WOW! Feels like you are speaking directly to me. I’ve been wanting to earn an income from the healing modality training I’ve completed, however I’m not sure if I’ve been sabotaging myself or if the universe has been sending me messeges that I’m to do something else. Self-sabotage would come from I’m not used to self-employment. I’m used to pleasing others, not myself. Although I have great ideas and I know there’s great chance it’ll work, the first steps are very challenging for me. I’m looking forward to your call!

  3. Thanks for sharing ladies! It sounds like you’ve both realized that a successful business not only serves other, but also serves YOU! You can be the best at what you do, but if you don’t have clients you don’t have a business. The magic truly happens when you find a way to consistently attract and convert clients so that you may serve them in a way that helps them and fulfills your own wants and needs. I look forward to having you both on tomorrow’s call. Be sure to introduce yourselves; I’d love to say “Hi!”

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