If you’re an independent coach or consultant, or some other type of service professional working on your own, you may have already discovered, building and running your own business takes a lot of energy.
Don’t get me wrong, I love having my own business.
I’m extremely grateful I decided to take the leap 18 years ago because it enabled me to be home with my kids and earn a great living at the same time.
But I’ve been in business on my own now for over 18 years. Plus, I’ve been working in the field of marketing for more than 30 years. Thankfully I look younger than I am! 😉
But suffice it to say, I’ve been doing this a LONG time.
And while I still enjoy helping others create a business that lets them live the life they want, and have time for the things besides work that are important to them, I’m at a point in my life where I want to spend more time living the life my business has helped me create, and less time working in that business.
Why you can’t start where I am now.
I always advocate that new coaches and consultants start with private work. You need to work with clients one-on-one to hone in your process, and build up your skills, effectiveness and confidence.
Once you’ve done that, you can begin leveraging your time by doing group work, or creating online courses, writing books, etc. In essence, taking the process you’ve created and offering it to people in more of a do-it-yourself format.
If you try to leverage too soon…
If you try to leverage before you’ve gotten your process down and your confidence up, you’re likely to be disappointed in the results. And your clients may be disappointed, too. And that’s no way to start a business, or build a successful one.
Now that I have so many years of experience, and so many processes honed in, I’ve chosen to focus on sharing my expertise via online courses, books, podcasts, and blogs. I’m no longer required to be in my office every day, working with clients. I have more freedom and flexibility to do the other things that at this point in my life are important to me. You can learn how I was able to make this transition in less than 3 years here.
Things like enjoying more time for myself, doing volunteer pet therapy work with my golden retriever Hope, training my puppy Faith, and serving on the board of directors for Love on a Leash.
I’m grateful I made the decision all those years ago to take a chance and build my own business. I’m also grateful I spent years working very hard (and a lot of hours!) to build that business into what it is today… a business that provides an income but doesn’t require me to be working in it day in and day out.
Why am I sharing this?
Because I regularly receive emails from people asking me about working privately, so I wanted to share why I no longer choose to do so.
I also hope to inspire you, that someday, if you put in the time and effort to build your business, you too will be able to reap the same rewards.
In the meantime, I want you to know I share the very same advice and steps I have used for years with my private clients, in my online courses at The Business Stylist® Marketing Academy.
My courses are all based on my proven processes and my real-world experience. They are designed to take you through the exact same processes I would take you through if we were working together one-on-one. But instead of paying thousands, you’re paying a lot less.
Yes, they require you to hold yourself accountable.
But to be honest, if you can’t do that, you’re going to have a hard time making your own business work. Being successful in your own business requires you to take initiative, and work when no one is telling you to. And hopefully you’re motivated and inspired enough that you want to get up and work in your business every day.
Every course has a Comment section where you can post questions or share feedback. And I personally read every comment and answer every question.
Thanks for letting me share.
I hope to see you around TBS Marketing Academy soon.